Its Tha Koncept's self-titled album is a refreshing take on hip-hop music. The album features 12 tracks that showcase the group's talent for creating catchy beats and delivering sharp lyrics. The production is top-notch, with each track featuring a unique sound that keeps the listener engaged. The group's flow is effortless, and their delivery is confident and polished.
The album's standout tracks include "The Real," "Worth It," and "No Cap." "The Real" is a hard-hitting track that features a driving beat and powerful lyrics about staying true to oneself. "Worth It" is a more introspective track that explores the struggles of chasing one's dreams. "No Cap" is a fun, upbeat track that showcases the group's playful side.
Norfolk born, Va Beach raised, Music Theory Records recording artist It's Tha Koncept is far from the truth. With incredible wit and intricate wordplay, Koncept consistently delivers using his gifts to inspire the world to dream big, unify and keep VA hip-hop culture alive. His debut solo album DreamBIG is set to be released Spring 2016.
Its Tha Koncept's self-titled album is a solid effort that showcases the group's talent and potential. The production is impressive, and the group's flow and delivery are on point. Fans of hip-hop music will definitely want to give this album a listen.